FOR IMMEDIATE RELEASE

Contact: 
Pattianne Baran, Partner
LTC Financial Partners
pattianne.baran@ltcfp.net
216-409-0859

Long-Term Care Industry Leader, with Offices in Lakewood, Broadens Focus from Long-Term Care Insurance to Long-Term Care Solutions, Responding to Changing Consumer and Business Needs

Lakewood, OH October 29, 2013 – Wondering if you should get long-term care insurance? Or if you can qualify? Or afford it? Stop worrying, advises LTC Financial Partners, one of America’s largest and most experienced long-term care insurance agencies. Today the company announces a bold shift from its traditional focus on LTC insurance to a broad, balanced focus on multiple ways to pay for care.

“People can relax,” says Pattianne Baran, Lakewood-based agent with LTC Financial Partners. “Now, when they come to us, whoever they are or whatever their situation, help is at hand, whether it’s an LTC policy or something else.” The multiple options include:

• Long-term care insurance,
• Annuities,
• Life insurance policies with LTC riders,
• Reverse mortgages,
• Critical illness insurance, and
• Other solutions in the works.

The broader market thrust will be led in this area by Baran, working with Mark Goldberg, the company’s new National Sales Manager, who joined LTC Financial Partners earlier this month. He will work closely with Baran and the company's management.

“I am thrilled to join Mark in driving this effort,” says Baran. “He’s been in the business since 1991, advised every major carrier, and led sales for an LTC industry pioneer, ACSIA, for eight years.”

One of the company's secrets of success, shared by Baran and Goldberg, is dedication to Americans' long-term care needs, not a particular type of financial protection. “LTC insurance may or may not be the right thing for a particular individual," says Baran. "We're here to serve as knowledgeable, caring advisers for everyone, no matter what their situation.”

Information is available from Baran at pattianne.baran@ltcfp.net, http://www.pattianneltc.com or 216-409-0859.

Pattianne Baran is a leading long-term care solutions agent in OH, serving consumers as well as organizations. “We’re glad to help individuals or employers learn the type of protection that's best for their situation,” Baran says.

In California the company is known as LTC Partners & Insurance Services; in other states, as LTC Financial Partners. The corporate website: http://www.ltcfp.com.

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